According to the lifestyle, house can be the ground for extensive activities based on employment, cultural, social opportunities for residents. In accordance with needs and activities of human as a space user, Historical HOUSES are built associated with the natural environment.....

Celebrities are one of the most important cultural features and social forces of our era. In a transnational-local context, they have imposed dynamics on our lives that is a part of our daily discourses. With the aim of typology and understanding the interactions between the celebrities and their audiences in everyday life, the current research analyzes the content of various text documents related to Iranian celebrities and their types of representations in the virtual space and their interactions with their audiences. The findings indicate influence management on the audience and themes such as originality, intellectualism, creating controversy and connection with political and economic power and strategies such as pride, haloizing for self, self-deprecation, changing roles, borrowing halo from accepting people and even entering the role of a social agent that is sometimes accompanied and sometimes not accompanied by the audience. In the identification process, we witnessed themes such as lifestyle, education, activism, and celebrity infatuation. Despite this audience, they usually identify with them in positive cases and for personal and social benefits. Seeking refuge in celebrities for reasons such as finding an identity, getting rid of everyday life, enjoying mental fantasies, gaining the way and customs of a privileged and luxurious life and becoming a celebrity and enjoying its social and economic benefits. Although the path to becoming a celebrity is smooth, there is a fierce competition to show one's originality and innovation to attract the audience, and therefore we see all kinds of celebrities borrowing from each other.

The increasing use of the Instagram social network and its impact on communication and interactions has created new opportunities in the use of this network for the representation and social actions of all people, especially celebrities. On the other hand, with the outbreak of the Corona endemic, this communication tool has been used more in order to disseminate information and empathize reduction of the damage of the disease. The current research was conducted with the aim of knowing how Iranian celebrities use the Instagram social network to raise awareness and health-oriented communication with their audiences in the era of Corona. According to the objectives, the research method is qualitative, after collecting the content of the messages posted in the user accounts of 15 celebrities, the data was analyzed quantitatively and qualitatively. The results of the current research have shown that the five main categories (topics of interest to famous people in representing and sharing with their audience on the Instagram social network) in order of importance are: following protocols, warning and regretting, informing about the experience of Corona, creating hope and empathy with the medical staff.

The main goal of this paper is to study the impact of I.R.I.B Television programs on religious rituals such as Azadri (mourning celebrations). Therefore, the basic question of the paper is whether the TV religious programs will led to a cultural change or whether they will have a pathological impact on the content of the religious rituals.

Virtual reputation is available to ordinary people who publish their private pictures, friendly texts and entertaining videos, and ask attention of other users through this. Celebrity culture researchers have described famous social media-based figures with different names, among them the term "micro celebrity" is more than the others. With the advent and the expansion of social media and the membership of millions of Iranian users in them, "earning of attention" has become a pleasant and desirable commodity, So that people from any group and from any age are demanding it. Some of these ordinary people are now celebrities of social media. But Iranian researchers have been less concerned with the reasons for their reputation. In this study, based on ethnographical approach to virtual pages, we identified some Iranian women who have come to fame on the Instagram for various reasons in recent years. We found the similarities and differences between them. Dividing Iranian micro celebrities into seven categories and describing the characteristics of each category are the most important findings of this research.

The purpose of this study was to identify dimension of social responsibility of Celebrity athletes. This research was done with qualitative way and with a survey approach (crosssectional), which in terms of purpose, was applied and in terms of Nature, was exploratory. The population was composed of all experts in the field of social responsibility in sport, in three academic, executive and sports groups. Access to subjects were selected in a purposive sampling method, Interviewed with 12 people. These people included faculty members in the social sciences (2 people), and sports management (5 people), knowledgeable sport Managers (2 people) and Celebrity athletes (3 people). Data analysis was done by open, axial and selective coding. From the analysis of qualitative data, 100 primary codes were obtained that were classified in 18 subsidiary categories. Finally, were identified eight major categories of political, economic, legal, social, philanthropic, environmental, MediaNews and educational Sports. Results can be used to complete the theoretical foundations of social responsibility in sport. Also, recommended the relevant organizations carry out the necessary measures to extend these responsibilities among athletes, clubs and all relevant organizations.

Nowadays, individuals can gain fame through the media based on their abilities, luck or due to their attribution to other people. The formation of fame for individuals has two inevitable effects and risks: On the one hand, people in society are interested in knowing the details of a famous person's life, and therefore the famous person is exposed to the risk of violation to privacy right. On the other hand, because of prevalence of different types of the media, modern fame has gained commercial value, so that the suppliers use the identity characteristics of a famous person to promote their goods and services to increase their supply. To deal with these two dangers, the legal system uses two solutions: first, by using the general and pre-existing right to privacy, which is rooted in personality rights and human rights, it tries to prevent the violation of the privacy of these people. Second, by inventing a new right as the right of publicity, which is both rooted in property rights and personality rights, it organizes the commercial use of the identity characteristics of celebrities. Financial effects of this right (assignability, waivibility, descendibility, etc) must be adjusted in interaction with personality rights and public order.

The aim of this study was to present a model of social responsibility of sports celebrities. The method of the present study was an exploratory mix (a combination of qualitative and quantitative methods). In the qualitative stage, through interviews with knowledgeable experts, the types of social responsibility of sports celebrities were identified and categorized in the form of 53 factors and 8 components using the method of content analysis and Delphi technique. In a small part, the statistical population included sports celebrities who were more popular and had more than ten thousand followers on Instagram, which was estimated at about 1000 people. Statistical sample size Available sampling method was used due to the difficulty of data collection. According to Morgan's table, 278 people were obtained. The results of the confirmatory factor analysis test showed that the social responsibility model of sports celebrities, including social, humanitarian, moral, legal, environmental, cultural, economic and political responsibilities, had a good fit. The results of this study showed that according to the fame that sports celebrities have in the community and are a model in a large part of society and have a significant range of social influence, their responsibility in various areas of social, economic, humanitarian, biological Environment, etc. will create very good conditions for society, and society will move towards sustainable development.

Dealing with the origins of sciences in ancient Greece and establishing relations between eastern scholars and Greeks are quite important. Thales was a Greek philosopher, mathematician and military engineer of 7th century B. C. He had exchange of views with Egyptians in the field of Philosophy. Thales learnt Astronomy from Babylonian monks and was a student of Pythagoras in Philosophy. Socrates, Plato and Aristotle were popular every where particularly in the East. Mohamad Zakaria Razi benefited from the knowledge of Hypocrate and Galien. With his independent mind, Razi criticized and revised their theories. He had important discoveries in medicine including alcohol. Iranian medical scientists were always the first to criticize the works of ancient Greek and Romans in the field. European Philosophers and medical scientists regard Avecina a philosopher who introduced new thoughts and fine interpretations in Philosophy. Avecina was a philosopher and physician as well as a poet, who was well-versed in history, sociology and Mathematics. Some philosophers, like Echhart and Thomas Von Aquino. followed Avecina"s mystical and philosophical views along with their own neo-Platonic concepts. Maimondes, a mystic philosopher, as well as Averos, had Viewpoints similar to that of Avecina. Avecina"s veiws concerning Scholasticism are in harmony with those of Dante. Abu Nasr al Parabi is regarded as Avecina"s mentor. He is famous for dividing human knowledge into different disciplines . much like what the ancients have done.